Can cupping provide insights into consumer preference?

Cupping can indeed provide insights into consumer preference because it goes beyond merely assessing the quality of a product; it actively engages participants to make comparative judgments about sensory attributes, such as flavor, aroma, and mouthfeel. During a cupping session, individuals can express their preferences based on firsthand experiences, allowing for a direct correlation between sensory evaluations and personal likes or dislikes. This process helps identify which characteristics resonate most with consumers, thereby guiding producers and marketers in tailoring their products to meet market demands effectively. By highlighting these preferences, cupping serves as an informative tool that can shape production methods and marketing strategies based on consumer insights.