Does coffee cupping influence the C market price of coffee?

The assertion that coffee cupping does not influence the C market price of coffee is based on the understanding of how the coffee market operates. The C market price, also known as the "C price," primarily reflects global supply and demand dynamics, as well as trading activities on various commodities exchanges. Coffee cupping is a sensory evaluation process used by roasters and buyers to assess the quality and flavor profiles of different coffee beans.

While cupping plays a crucial role in determining which coffees are selected for purchase based on quality, it does not directly affect the pricing on the market level, especially for commodity-grade coffee traded on exchanges. The C market is influenced by broader economic factors, weather patterns, and production levels in major coffee-producing countries. Thus, while individual buyers may pay different prices for coffee based on cupping results, these price differences generally do not translate to significant changes in the C market price.

In summary, coffee cupping relates to quality assessment rather than the overarching economic factors that govern market pricing for coffee on a global scale.