In sensory evaluation, what does the hedonic scale measure?

The hedonic scale specifically measures the pleasure or liking that consumers associate with a product. It is often utilized in sensory evaluation to determine how much individuals enjoy a particular food or beverage item. Participants rate their level of like or dislike on a predefined scale, which typically ranges from extreme dislike to extreme like. This scale helps researchers and product developers understand consumer preferences and how sensory attributes influence overall acceptance of the product.

While other aspects such as sweetness, market value, and nutritional content can be evaluated through different methods and scales, they do not capture the emotive response of enjoyment that the hedonic scale specifically targets.