What is one task that SCA coffee cupping allows coffee professionals to achieve?

Coffee cupping is a standardized process used by coffee professionals to evaluate and assess the quality of coffee. One of the primary tasks that it allows professionals to achieve is making purchasing decisions. During the cupping process, various coffees are tasted and compared based on their flavor profiles, acidity, body, aroma, and other sensory attributes. This detailed evaluation provides critical information that helps professionals determine which coffees meet their standards and align with their customers' preferences. Consequently, these informed assessments drive purchasing decisions, ensuring that only the highest quality beans are selected for roasting and sale.

While identifying the origin of coffee, creating marketing materials, and developing brewing techniques are all important aspects of the coffee industry, they are not the sole focuses of the cupping process. Cupping primarily serves as an evaluation tool for quality and flavor, which directly influences purchasing choices.