What phase could result in a company discontinuing a product?

The phase that could result in a company discontinuing a product is the interpret phase. In this phase, the insights gathered from data analysis are examined in the context of the company's strategic goals and market conditions. If the data indicates that a product is underperforming, not meeting consumer needs, or failing to contribute positively to the company's revenue or brand image, the interpretation of this information may lead the company to make the decision to discontinue that product.

Factors such as customer feedback, market trends, and competitive analysis are often reviewed during this phase, allowing decision-makers to determine whether a product should continue to be supported or if it’s time to phase it out in favor of more promising alternatives. Therefore, the interpret phase directly influences whether a product remains viable in the market.