Which of the following is NOT a phase of sensory evaluation?

The correct answer is that "Evaluate" is not considered a distinct phase of sensory evaluation in the traditional framework. In sensory evaluation, the primary phases are typically organized into distinct categories such as Measure, Analyze, and Interpret.

"Measure" involves the quantitative assessment of sensory attributes, where specific characteristics such as taste, aroma, and texture are gauged using standardized methods. "Analyze" refers to the process of examining the collected data to identify patterns, differences, and preferences. Finally, "Interpret" is about making sense of the analyzed data—drawing conclusions based on findings and determining what they mean in relation to the study or product being assessed.

While "Evaluate" does play an important role in the discourse of sensory science, it is often viewed as a more general term that can encompass the entire process rather than a specific phase. By focusing on the structured phases of sensory evaluation—Measure, Analyze, and Interpret—you can better understand and perform sensory analysis in a systematic way.