Which of the four phases primarily focuses on subjective perceptions?

The phase that primarily focuses on subjective perceptions is the Evoke phase. This phase is dedicated to generating a personal and emotional response from individuals regarding the sensory characteristics of a product or experience. It involves engaging participants in a way that allows their feelings, impressions, and experiences to come to the forefront.

During the Evoke phase, sensory stimuli are presented, and individuals are encouraged to share their thoughts and feelings openly, capturing the essence of their subjective perceptions. This is crucial in sensory studies, as it helps to gather qualitative data that reflects personal experiences, which can be influential in understanding how sensory attributes impact individual preferences and behaviors.

In contrast, the Measure, Analyze, and Interpret phases involve more structured, quantitative assessments and systematic evaluations of the data collected, focusing on objective metrics and broader patterns rather than individual subjective perceptions.