Which phase involves the use of a hedonic scale?

The phase that involves the use of a hedonic scale is related to measuring consumer preferences and likings. A hedonic scale is specifically designed to assess how much pleasure or displeasure a person derives from a particular product or sensory experience.

During the measurement phase, respondents typically evaluate the intensity of their feelings towards various attributes of a product, such as taste, smell, or texture, using a scale that ranges from extreme dislike to extreme like. The information gathered through this tool provides valuable quantitative data, allowing researchers to analyze preferences and make informed decisions based on consumer likes and dislikes.

The other phases, namely evoke, analyze, and interpret, do not specifically focus on the quantitative assessment of hedonic responses. Instead, they pertain to different aspects of sensory analysis, such as generating ideas, examining data, and drawing conclusions based on the collected measurements.